Whakamana is a Maori word. Translated, it means “Empower”. 

That is our movement. Whakamana is a fashion label that aims to elevate the daily life of women. We want to remove clothing as a limitation or consideration when the active woman plans her day. And we do so by blending fashion with comfort; office-ready with workout. 

All our pieces are created with one simple goal; “For you to be beautifully ready, regardless of occasion”. We are committed to designing functional workwear with only the best materials. Our pieces are made for both comfort and durability, suitable for even the most intense of activities. 



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